How many different Fragrance do you Have?

Fragrance is a huge business in the United States — at over $4 billion in retail sales

annually. With prices averaging higher than most other beauty categories.

I’ll bet you didn’t know that the average woman in the United States owns 8 bottles of

fragrance! And she is likely to buy fragrances from a variety of channels including department

stores, mass retailers, and direct sellers like Avon. For most women, fragrance is both a fun,

affordable indulgence and an essential part of good grooming that says something about her to the world. Women enjoy buying it, and they don’t want to be without it.

Although a woman may have a favorite ‘signature scent’, she will often pick a fragrance

to wear based on occasion. Over 95% of women will wear a fragrance for a special occasion

like a wedding or a special night out. In these situations a woman selects a fragrance to help

her feel feminine, elegant and sophisticated. For social occasions like a casual evening with

friends, over 90% of women will use a fragrance to help them feel attractive and beautiful. We

have also found that even for everyday occasions like running errands or going to the office,

an overwhelming number of women wear fragrance. In these situations women are looking for

a clean, fresh and energized scent, and may choose a fine fragrance spray or other forms like

body mists or lotions. So, as you can see, women not only use a lot of fragrance, but they

tend to use different fragrances for different occasions. That’s why we offer many different

options to satisfy you.

It sometimes seems that a new fragrance is launched every week. And indeed, since

the early 90’s, the number of new fragrances launched in the marketplace each year has more than tripled! But while older women may tend to stick with a favorite fragrance for years and even decades, today’s generation of fragrance users is much more willing to experiment and try new scents more frequently.

Over the past several years there has been a big increase in the number of designer

and celebrity fragrances coming to market. Many of these brands, like Reese Witherspoon's In Bloom, are among the top selling fragrances in the US. Customers perceive designer fragrances to be of higher quality and they tell us that they are very interested in trying new celebrity fragrances.

So to help you make the most of this trend, I want to tell you about three celebrity fragrances in my Avon portfolio of products.

I am proud to tell you about a trio of celebrity fragrances, Laugh, Live and Love, by

Reese Witherspoon.

 

 

Live Without Regrets by Reese Witherspoon

A blend of bold gardenia flower and sparkling bergamot adorned with radiant sun-bleached amber. Floral/Fruity. 1.7 fl. Oz

 

Laugh Often by Reese Witherspoon

A cheerful blend of green and white tea leaves brightened with sunny mandarin and pink peony. Citrus/floral 1.7 fl. oz.

Love to the Fullest by Reese Witherspoon

A sensual blend of black cherry and evening primrose mingled with sandstone and cashmeran. Oriental/floral. 1.7 fl. Oz